Lincoln’s Hello, Again campaign encouraged people to see familiar things in new ways - a program dedicated to reintroducing the classic Lincoln branding for a new generation. To symbolize this reintroduction, Beck was chosen to re-imagine a classic song - David Bowie’s “Sound and Vision” in an ambitious live environment - surrounded by an orchestra of over 160 musicians. The performance was captured by innovative director Chris Milk using 360° cameras, 360° binaural audio, and facial tracking navigation for a first-of-its-kind audio-visual experience that invited users at home to become part of the performance.

The campaign increased the brand’s website traffic by over 300% and received numerous industry honors, including:

• Cannes: Bronze Cyber Lion - User Experience

• Webby Award: Best Automotive Campaign

• Clio: Bronze - Branded Entertainment & Content

Watch the Integrated Case Study Here.

Role: Executive Producer & Account Manager - overseeing talent booking, creative, end-to-end production and staging, orchestra musician contracts, budget oversight, and multi-tiered digital rollout.

Agency: Hudson Rouge

Production Company: Radical Media

Client: Lincoln