Photographer João Canziani partnered with ad agency Johannes Leonardo and Volkswagen for the exciting 2025 launch of VW’s ID Buzz - the new electric vehicle. The design fuses VW’s classic vintage feel with a modern, sleek look. 

This was the perfect creative match. Canziani grew up in Lima, Peru with notable early memories surrounding the classic VW Beetle. His family owned not one but two - going on countless road trips up and down Peru and through the Andes mountains. 

It was a privilege for him to be able to unite with the brand and create images anchored on nostalgia and the future.