VFX creator Peter Quinn was brought on to direct Booking.com’s 2024 Super Bowl Book Whoever You Want To Be Social Campaign starring Tina Fey. The suite of social media content was produced in-studio alongside the campaign’s TV commercial production, with an emphasis on quick and comedic VFX cues - Quinn’s specialty - that would perform well on the brand’s social media properties, in conjunction with the TV campaign.

The social component was extremely successful - resulting in 20M+ impressions in the week following the Super Bowl.

Role: Executive Producer & Account Manager - leading creative, contract negotiations, creator travel, a full-scale in-studio production, post-production and delivery, client approvals, and asset roll-out.

Agency: Zulu Alpha Kilo

Client: Booking.com