To celebrate its famous Thanksgiving Day Parade, Macy’s hired creator Peter Quinn to make 3D content highlighting its array of retail products as the famed parade balloons. 

Headed down 5th Avenue, Quinn featured Clinique, Crocs, Lego and - of course - the viraly famous Stanley tumbler. 

The content was a huge success, quickly drawing 3M views!

Role: Executive Producer & Account Manager - overseeing creative, contract negotiations, production, post-production and delivery, and asset roll-out.

Agency: 160over90

Client: Macy’s