Creator Rudy Willingham partnered with NBC Universal to create promotional content for the film’s horror/comedy Cocaine Bear. 

The film studio wanted to feature content that felt authentic to the tone of the movie - big, brash, funny and clever. To answer the call, Rudy created “street art stickers” that transform random objects into scenes from the movie. 

The video quickly ramped up to 2M views,  over 80k shares and won Rudy a Silver Clio Award in the category of Short Form Social Media Video.