To help differentiate their four variants and bring everyday wellness into the forefront of culture, SmartWater tapped artist and music producer Toro y Moi to curate four artists, each to create a soundtrack that encompasses the mood of the variant:
Washed Out was brought in, along with peers Madeline Kenney, Nosaj Thing and Empress Of, and composed the sound of Balance. SmartWater’s antioxidant variant, Balance helps its drinkers relax and manage stress.
SmartWater launched its SmartBeats campaign with an event in NYC designed to enhance holistic wellness through the fusion of music, technology and hydration. Attendees of the event participated in experiential sessions led fitness expert Joe Holder and founder of The Big Quiet, Jesse Israel.
